HONORING THE PAST, EMBRACING THE FUTURE
For 35 years, Sacoor Brothers has been synonymous with elegance, craftmanship, and exceptional service. As we celebrate this milestone, we proudly unveil a refreshed identity that pays tribute to our roots while embracing the future.
This evolution marks more than a new look - it’s a renewed commitment to innovation, authenticity, and connection with you, our customer.
A REFRESHED BRAND IDENTITY
Our refreshed logo is more than a visual update — it’s a reflection of who we are and who we’re becoming. Confident, timeless, and attuned to the individuality of today’s world, the new identity brings a modern sensibility to our enduring values.
Rooted in simplicity and balance, the design reflects quiet sophistication and understated elegance. It’s a refined evolution that speaks to both long-time customers and a new generation, bridging heritage with aspiration in every detail.
THE GREYHOUND
The reimagined Greyhound emblem now features sleeker lines and dynamic curves symbolising elegance, agility, and forward motion. Our updated typeface reflects modern sophistication while staying true to our timeless spirit.



ART IN MOTION - A TRIBUTE THROUGH DESIGN



More than a tagline, The Luxury of Being You is a statement that celebrates individuality, authenticity, and quiet confidence —
values that define who we are and how we connect with those we serve.
It reflects our belief that true luxury is found in self-expression and personal style.
Elegant, aspirational, and human at its core, it’s a reminder that being yourself is the most refined form of sophistication
A NEW CHAPTER IN STYLE AND EXPERIENCE




Redesigned boutiques with luxurious new interiors, enhanced personalisation through embroidery, engraving and bespoke packaging,
Expanded accessories range to elevate your style, and Elevated in-store experience with Barber service.
PARTNERSHIPS
As part of this new chapter, we continue to build meaningful partnerships that reflect our brand’s evolution and forward-thinking spirit.
From dressing the Portuguese National Football Team to supporting the Estoril Open and FPF Women team, these collaborations are a celebration of excellence, national pride, and innovation, extending our values beyond fashion and into culture, sport, and community.
Discover a refreshed Sacoor Brothers experience and step into
"The Luxury of Being You"